How to Invest in a CRM for your Photography Business
Photo by cottonbro studio
As small business photographers, we are constantly juggling spreadsheets, sticky notes, and multiple devices. If you want to take your business to the next level and achieve long-term success, then it's time to invest and go for a CRM tool that meets your needs.
The goal of a customer relationship management tool is help save you time. The software helps you manage your interactions with clients, automate repetitive tasks, and improve your overall efficiency. Let's break down the benefits (you can start seeing this within the first week!):
1. Improved Efficiency
As a small business photographer, time is your most valuable asset. No more manual work! Use a CRM tool to automate tasks such as invoicing, contract signing, and scheduling. By doing this, you'll be able to save time and energy that can be better spent on improving your creative work and being present for your clients. Plus, with all your customer information in one place, you'll be able to access it quickly and easily, making it easier to provide a timely response and personalized experience for each person.
2. Increased Revenue
Most CRM tools have features such as client portals and automated workflows. For example, Pixifi's client portal allows your client to access their proposals and invoices easily, AND we can send automatic, personalized reminders for you too. This personalized approach makes it easier for you to stay accountable with your clients and build stronger relationships. You'll be more likely to receive repeat business and referrals from a happy customer! Plus, you are less likely to miss out on a payment or unsigned contract. By tracking client preferences and previous interactions, photographers can identify opportunities to upsell their services. For example, if a client has previously booked a family portrait session, the photographer may be able to upsell a wedding or engagement session.
But how do you choose the right CRM tool for your photography business? Here are a few tips to get you started:
1. Identify your needs: Before investing in a CRM tool, it's important to identify your specific needs. What tasks do you need to automate? What features are essential for your business? By identifying your needs upfront, you can choose a CRM tool that meets your specific requirements.
2. Research your options: There are many CRM tools available, so it's important to do your research and compare your options. Look for a CRM tool that is designed for small business photographers and has features that will help you improve your customer relationship management.
3. Consider pricing: CRM tools can vary greatly in price, so it's important to consider your budget when choosing a tool. Look for a CRM tool that is affordable and offers a pricing structure that fits your business needs.
4. Test it out: Before committing to a software, it's a good idea to test it out. Look for a tool that offers a free trial or demo so you can see if it's a good fit for your business. Take your time; we find 14 days is usually enough to decide if it meets your needs. Look at reviews, Facebook community groups, and ask your fellow photographers on what tools they recommend.
Investing in a CRM tool shouldn't break the bank for you. Start with something you can afford and work up from there. Truly, this is an indispensable tool for any photographer looking to make a profitable business.
