Pixifi vs. 17hats

Which CRM Is Built for Growth?

If you're looking for a CRM to organize your photography business, 17hats and Pixifi both offer tools to help with booking, contracts, invoices, and task management. But while 17hats focuses on simplicity and all  in  one convenience, Pixifi is built for photographers who need structure, depth, and long  term flexibility.

Here's how they compare and where Pixifi stands out.

17hats: All  in  One Simplicity

17hats is designed to be easy. You’ll find a clean dashboard, basic automation tools, and features like bookkeeping and calendar integration all in one place. For photographers with simple needs, it’s a helpful starting point that doesn’t overwhelm.
But that simplicity comes with limits. Workflow customization is minimal, and there’s little room to adjust your system based on different client types or services.

Pixifi: Custom Workflows and Full Control

Pixifi offers a different level of functionality. You can build tailored workflows that react to specific client actions, set up logic  based automation, and assign tasks with precision. It’s ideal for photographers who want a system that mirrors the way they work, not just a basic to  do list.


If you’re managing more than one brand, Pixifi’s Studio plan lets you keep everything separated and fully customized, something 17hats doesn’t support natively.

Automation That Works How You Work

17hats offers basic automation: send this email when a contract is signed, or follow up after a form is submitted.
Pixifi goes much further with conditional logic, automated task assignment, and customizable timing based on client input, project type, or payment status. It’s automation that adapts.

Built for Real  World Booking

Pixifi’s booking calendar integrates seamlessly with workflows, contracts, and payments. You can create specific booking types, auto  assign workflows, and trigger steps without lifting a finger. 17hats has a booking tool, but it doesn’t offer the same workflow depth or automation flexibility tied to the booking process.

Getting Started

17hats is great for beginners or solo business owners who want to get up and running quickly with a simplified system.
Pixifi takes more effort to set up, but gives you full control and the ability to grow into a more sophisticated operation without switching tools down the line.

Final Verdict

Choose 17hats if you want an easy  to  use CRM with simple automations and built  in bookkeeping for a solo business.


Choose Pixifi if you want full customization, advanced automation, and a system that can evolve with your brand.

Pixifi is the CRM for photographers ready to build a smarter, more scalable business.